Our new site is finally live.. it has been a labour of love as we’ve wrestled with different ideas, directions, strategies and opinions, but we have finally settled on a platform for our online identity.  The basic underlying concept is to generate sharable content. Sure, we’ll still list our services and have portfolio galleries, but we will also take people behind the scenes on a project or trip and have some colour commentary about the experience of creating.   So when I go to Croatia on a shoot for example, I’ll do an article on my experiences traveling and exploring an exotic country. In this way we will capture and share the stories we woudl normally share at dinner parties or in conversation.

We’ll also be developing short articles on our industry, highlighting topics that clients and freinds seem most interested in, or sometimes things i just want to get off my chest.  Video content has always been a key element of Lightroom’s offering and Video will also play  a key role in the new site.

Images both new and old will use to highlight things we are currently working on, or may be a blast from the past… as we pull out some old gems from the last 15 years of creating experiences for people around the world.

My hope as well is that the articles, images and video we generate will be interesting, accessible and Sharable… my new buzzword I keep over-sharing at the office.  And also the topic of an upcoming article.  So feel free to share… like, tweet, retweet, comment, digg, even at the water-cooler.  And let me know what you think.