Sports Club / LA is opening its first new club since 2003 in Boston’s Chestnut Hill neighborhood. Looking to generate excitement and momentum for this new “Jewel Box” Club, SCLA asked Lightroom to create a series of cutting-edge media experiences for the pre-sales campaign.
Our Digital Marketing Suite for this project includes: a large touchscreen kiosk, an iPad app, an HD video loop and a series of Photo Realistic 3D renderings. Central to the experience is the iPad app which allows the Sales team to walk people through the club amenities, services and membership pricing. Interested customers can register within the app which links to SCLA’s existing CRM providing a seamless registration process, either within the pre-sales office or remotely.