Design and Branding
Design is an intrinsically important part of what we do.. it infuses every element that we produce. In fact, our highly scientific equation for how to create an experience for people is at its most basic form of expression:
Great Design + Great Story = Unforgettable Experience
Design and story are inexorably linked – two sides of a coin as a wise man once said, so it is somewhat counterintuitive to be presenting Design as a specific discipline. However, even in its elemental for the two are linked. You can’t develop a meaningful and lasting visual identity for a product, project, company or endeavor unless you have taken the time to define the essence of that entity, to put the rigor to the exercise of naming and have developed and meaningful expression of the brand story.
LightRoom’s design team has worked with clients on projects ranging from defining an brand platform and developing a visual identity to interpreting and reinterpreting the a client’s identity through collateral ranging from Stationery packages, brochures, print ads, billboards, creative communications, POS materials, signage, folders, water bottles, logo wear, corporate gifts, banners, flags, and various other swag elements.
