It was a bright California Saturday morning. The stadium was relatively peaceful, with only a few people milling about, cleaning and prepping for the next show. A mere 12 hours earlier the world’s biggest band performed an incredible set in front of 40,000 admiring fans. I was in the audience, enjoying every moment and singing along to every song.
Now we were back in the stadium for the second day of our shoot, and the moment I had been waiting for – the chance to actually walk on U2’s stage. Rocco, U2’s stage manager, called to me from across the field. The time was now. We were technically working, and so I had to keep my game face on and stay focused on the task at hand of shooting the claw – the iconic staging structure designed and created to support the largest touring shoe in history. Inside however the fan in me was doing cartwheels.
I had been a U2 fan since the tender age of 14 when at a winter youth group retreat a kid in a khaki army jacket put a poorly dubbed cassette of “War” into my walkman and sent me off for a cold evening walk across a frozen lake in Northern Ontario. Seems he thought my musical horizons needed a little broadening. Walking alone on that cold winter night, those songs were a liminal moment for me, one that changed my perceptions of music and the world around me forever.
Now some 27 some years later here I was walking up the stairs and onto the stage as a boyhood dream comes full circle.
In June 2011, we spent two days in Anaheim shooting for a marketing program we produced for Panther Management, Live Nation and U2 aimed at selling these iconic structures once the tour was complete in July 2011.








